Keith Frederick has conducted more than 500 focus groups in his tenure and is considered to be among the most skilled moderators in the business. FrederickPolls is a full-service focus group provider making all preliminary arrangements for conducting groups, recruiting participants, constructing a moderator’s guide, moderating groups, and providing analysis of group findings.

FrederickPolls focus groups are a qualitative tool used to…

  • Explore emerging issues;
  • Develop winning language – specific words and phrases;
  • Test and discuss reactions to proposed TV or print media;
  • Understand a targeted “public’s” thinking on an issue, a candidate, development/infrastructure project or cultural movement — often as prelude to constructing a more precise follow-up poll questionnaire.