Keith Frederick has conducted more than 500 focus groups in his tenure and is considered to be among the most skilled moderators in the business. FrederickPolls is a full-service focus group provider making all preliminary arrangements for conducting groups, recruiting participants, constructing a moderator’s guide, moderating groups, and providing analysis of group findings.
FrederickPolls focus groups are a qualitative tool used to…
- Explore emerging issues;
- Develop winning language – specific words and phrases;
- Test and discuss reactions to proposed TV or print media;
- Understand a targeted “public’s” thinking on an issue, a candidate, development/infrastructure project or cultural movement — often as prelude to constructing a more precise follow-up poll questionnaire.