Keith Frederick has over 40 years’ experience as one of America’s leading pollsters and message experts.
Keith Frederick began his professional polling career in 1979 working with Democratic pollster pioneer, Bill Hamilton. This firm, one of three founding national Democratic polling operations, helped invent modern campaign polling working in Congressional, Senate and Gubernatorial races throughout the country.
In 1984, Keith became a partner in the expanded firm of Hamilton, Frederick & Schneiders where he continued to be the lead on all Florida clients, most Southern state races, and the growing number of public policy clients such as AARP, the American Association of Railroads, and National Association of Home Builders — who were starting to apply the techniques of political campaigns to public policy challenges.
Frederick Schneiders Research spun off in 1989 and began to grow a large political polling and public affairs practice that included polling in over 25 Congressional and statewide races in 1994 prior to the firm being bought out by Washington, DC’s largest government relations and public affairs company, Cassidy & Associates in early 1995.
Through 1999, running one of Cassidy’s primary divisions, Keith continued to service and expand the client list of political races in Florida, Louisiana, Virginia and Maine while developing public policy polling expertise in subject areas such as: growth politics, energy, financial services, transportation, health care, immigration and telecommunications. In 2000, Keith began his 20+ year journey building FrederickPolls, LLC into an innovative, high personal service polling consultant business.
In addition to continued political client and ballot issue successes in states of concentration – Colorado, Florida, Maine and Texas – long-term public affairs clients have included: Credit Union National Association, National Rural Electric Cooperatives, Duke Energy, Black Hills Energy, Altria, Blue Cross and Blue Shield of North Carolina, and the Maine Chamber of Commerce.
Keith also served as Chairman of the Virginia Baseball Stadium Authority in the early and mid-2000’s helping to relocate the Expos to the Washington area and was a long-time volunteer at the Father McKenna Center in Washington, DC serving homeless men.
In 2019, Keith helped found COMPETE DIGITAL to bring the expertise and transparency of Silicon Valley digital ad buying to Democratic campaigns. (COMPETE Digital) He currently resides in Utah. Personal interests include rowing, mountain & road biking, hiking, skiing, fly fishing, trail running and ice skating.