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FrederickPolls provides quick turnaround and less expensive surveys using online respondent panels that can be used to…
- Test video or print media;
- Gain reaction to news stories or feature articles; and
- Measure public opinion on electorate politics, corporate brands, or public policy issues.
Online survey pools can be established by geography (state, region, national), by demographic characteristic (age, gender, income), or by behavior (news consumers, golfers; potential new home buyers).
FrederickPolls’ online survey examples…
- National survey of opinion leaders (high income, high education, civic activism, high news consumption) about their reaction to a prominent business publication article about a corporate client.
- Survey teen drivers (age 17 to 19) about their knowledge, behaviors, and opinions on tire safety.
- Media test survey of Americans aged 55+ on reactions toward various TV and print ads on prominent national healthcare policy.
- Membership study for large National Environmental Advocacy group testing donor motivations and organization image.
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