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FrederickPolls provides quick turnaround and less expensive surveys using online respondent panels that can be used to…
- Test video or print media;
- Gain reaction to news stories or feature articles;
- Measure public opinion on electorate politics, corporate brands, or public policy issues; and
- Gain a large sample with a very narrowly targeted audience.
Online survey pools can be established by geography (state, region, national), by demographic characteristic (age, gender, income), or by behavior (news consumers, golfers; potential new home buyers).
FrederickPolls’ online survey examples…
- Test of potential "tire labels" pitting labels proposed by NTSHA against industry-favored labels to determine consumer preference.
- Test of messaging using the "MaxDiff" conjoint analysis statistical technique to find the best pro-GLBT adoption messages with Florida voters.
- Test of definition statements for "Fraternal" insurers (derived from prior quantitative and qualitative research) to determine the one that best resonates with a tightly defined consumer target audience.
- National survey of opinion leaders (high income, high education, civic activism, high news consumption) about their reaction to a prominent business publication article about a corporate client.
- Survey teen drivers (age 17 to 19) about their knowledge, behaviors, and opinions on tire safety.
- Media test survey of Americans aged 55+ on reactions toward various TV and print ads on prominent national healthcare policy.
- Membership study for large National Environmental Advocacy group testing donor motivations and organization image.
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