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FrederickPolls conducts an average of 50 focus groups per year. FrederickPolls is a full-service focus group provider making all preliminary arrangements for conducting groups, recruiting participants, constructing a moderator’s guide, moderating groups, and providing analysis of group findings.
FrederickPolls focus groups are a qualitative tool used to…
- Develop winning language – specific words and phrases;
- Test and discuss reactions to proposed TV or print media;
- Understand a targeted “publics” thinking on an issue, a candidate, development/infrastructure project or cultural movement - - often as prelude to constructing a more precise follow-up poll questionnaire.
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