About FrederickPolls
Philosophy
FrederickPolls practices the art of unlocking the underlying opinion structure that causes Americans to make a judgment in favor of one political candidate over another, one side on a ballot measure over another, or one corporate interest and its brand over its rivals.
FrederickPolls messaging product is applicable in the competitive environments of the ballot box, the marketplace, or the legislative and regulatory arena.
We provide both an understanding of what people think TODAY, based on what they "know", and PREDICT what they will think TOMORROW, once they "learn" what our clients (and their competitors) tell them.
This knowledge provides FrederickPolls' clients with a distinct COMPETITIVE EDGE to achieve VICTORY.
Keith Frederick Bio
Keith Frederick has nearly 30 years' experience as a professional public opinion researcher. Clients include Fortune 1000 corporations, national trade associations, Democratic political candidates, non-profits and local government agencies. Special areas of public opinion expertise are in: health care, education, environmental policy, transportation, financial services, growth politics, youth behaviors, telecommunications, and infrastructure financing.
Keith founded FrederickPolls in January 2000 following five years as head of Frederick Schneiders Research, a subsidiary of the Cassidy Companies - Washington, DC's largest combined public affairs and lobbying organization.
From 1979 to 1994, Keith Frederick served as a named partner, officer and researcher with two different independent Washington, DC based opinion research firms who pioneered many polling and focus group techniques commonly used today in public policy and political campaigns.
Keith's academic background is in quantitative political science methods attending George Washington University, Clemson University, and Virginia Tech.